Open Sky Masterclasses
Masterclasses are one way for us to demonstrate our expertise and reach out to a wider client base. Many of our clients first came into contact with us through attending a Masterclass. They were impressed with the professional and friendly atmosphere at our sessions – impressed enough to invite us to visit them after the event to talk through marcoms challenges.
Upcoming Masterclasses
The Essentials of Marketing ROI
Running Masterclasses and converting the goodwill we generate into new business opportunities are challenges we relish. Open Sky’s wide experience and versatile structure have allowed us to be flexible in our approach to new clients – we can readily adapt our level of entry and methodology to match your needs.
Sometimes we’re asked to pitch for a company’s whole advertising and marketing business, often we are tested to prove our worth on a specific marcoms problem.
Or it may be a branding or organisational structure issue on which external insight and input is needed
“Very relevant and explained exactly what I needed to know” Marketing Services Executive - Global Leader in labelling materials
“An excellent morning. Well organised and focused”
Head of Marketing -
Research Council
“Timing excellent, amusing and informative content, relevant material”
Product Manager -
Lifestyle Company
The Essentials of Marketing ROI Masterclass
The Essentials of Marketing ROI
You’re a talented marketing professional but life just gets tougher and tougher doesn’t it? Every penny of your marketing expenditure is put under ever greater scrutiny. The CEO is on your back, The Finance Director is demanding greater accountability: You’ve got to prove that your marketing works and you’ve got to do it NOW!
More information on this masterclass
Build a Brand in a day Masterclass
Build a Brand in a Day
A practical brand-building FREE workshop in which participants build a brand from scratch in just one day – from brand idea through to brand profile and identity
Digital Marketing Communications Masterclass
Online Offline integration
Integrating online and offline media for greater marketing effectiveness
With all of the hype about online media it’s easy to forget that customers still consume a great deal of offline media too. As brands rush headlong into email, SEO, PPC, and social media it is essential that all of the marketing elements work together to deliver coherent and persuasive propositions to customers and prospects. Marketing professionals are being put under ever greater pressure to do more for less and quicker so is ‘online’ the ‘Pandora’s Box’ it’s being made out to be or do offline tools still have a vital role to play? How do we combine the two now to get the best of both worlds?
More information on this masterclass
How to get the BEST Creative EVER! Masterclass
Power up your creative to get your business noticed.
With all the marketing noise out there it's difficult make your brand stand out. That's why you need great, arresting creative to grab attention and change attitudes. Which is no mean feat. Today's consumers are a well-informed, socially networked audience who rapidly weed out and reject overblown claims and concepts. So your creative has to be powerful, intriguing and above all relevant to the people you are talking to. It has to be flexible and adaptable too. Today's campaigns will most likely work from the web down so you need concepts that will perform great online and just as well in the supporting print and sales media.