Build a Brand in a Day -
the unmissable hands-on Masterclass
Date: Friday November 19th 2010
Time: 10.00am - 4.00pm
Venue: OPEN SKY OFFICES, Basingstoke (lunch provided)
A FREE practical brand building Masterclass where you will learn from branding experts how to build a strong, viable brand – from scratch!
Brand building is often cloaked in mystique by its practitioners but, in fact, building a strong brand that creates a real difference should be a straightforward process. In this FREE Masterclass you’ll learn how to build a clear vision for a brand and then create the core elements of the brand definition that will bring it to life. In addition, you’ll learn how to give brands an appropriate and inspiring name and a compelling and motivating identity as well as discovering how to bring brands to life inside organisations.
This Masterclass is a hands-on, working session where YOU build the brand under guidance from the Open Sky team. YOU walk away with a fully defined brand for a real brand idea. It’s highly instructive and great fun. It will probably be the best day’s marketing training you will ever experience!
Summary of the Masterclass' content
- The importance of having a great Brand
- Defining the core Brand ‘idea’
- Brand Vision and Mission – where is it going and how?
- The Brand profile – the core components of the brand definition
- Distilling the Brand’s Essence
- Naming the Brand
- Creating a Brand Identity
- Encouraging a Brand culture
- The importance of a Brand manual
EXCLUSIVE - Build a Brand Masterclass -
Limited to 10 attendees for this special UK premier event!
Build a Brand Masterclass - Nov 19th 2010
“Enjoyed the involvement and participation and gained a greater understanding of the framework to use when branding”
Marketing Services Executive - Global Leader in labelling materials
“I was engaged the whole day, very interactive”
Head of Marketing -
Research Council
“Has opened my eyes to thinking about internal brand awareness”
Product Manager -
Lifestyle Company
Brands who have experienced previous Masterclasses
Assurant Solutions
Atos Origin
Avis Rent-A-Car
BBC World
Black & Decker
BSkyB
BT Global Marketing
Budget Rent-a-Car
Butlins
Cable & Wireless
Cahoot
Christian Aid
Energy Saving Trust
General Motors
Harpercollins
Nortel
Orange Business Services
Pizza Hut
Ricoh UK Ltd
Royal London Asset Management
SABMiller plc
SeaFrance Ltd
Skandia Financial Services
Symantec (UK) Ltd
Thames Water
Think London
Thresher Group
Virgin Holidays
VT Group
Yell Group