FREE MARKETING MASTERCLASS
Improve your creative briefing and assessment skills
Date: TO BE CONFIRMED
Time: 9.30am - 2.00pm
Venue: HPS OFFICE, Marlow (lunch provided)
Now you can learn the very best and latest techniques for briefing and assessing creative work. This Masterclass is one of many that have been acclaimed worldwide.
Join us and learn from the experts how to get better creative work that makes your marketing budgets work harder!
Learn the best techniques for briefing creative work...
10.00am“20 Golden Rules for Better Creative Briefing”
Join us and learn the secrets of better creative briefing - the key to an improved return on your marketing communications investment.
Subjects:What is a brief?
The role of the brief
Why are briefs so important?
What happens if it all goes wrong?
11.45am
“20 Essential Questions when Assessing Creative Work”
OK - you’ve done your homework and given the agency a great brief. But how do you actually assess the creative that’s presented to you?
Just because it’s jaw droppingly surprising, doesn’t necessarily mean it will be surprisingly effective - does it?
At this FREE results focused Masterclass, you'll learn why you should ask such questions as:
will it ‘Wow’ those you want to ‘Wow’?
is it campaignable?
is it that damned good?
is it finally worth the green light?...
Who should attend:
Marketing Directors & Managers
Product & Brand Management
Marketing Communications Management
Anyone who regularly briefs or appraises creative work
Presentation includes a FREE lunch at 1.00pm
EXCLUSIVE - Creative Briefing Masterclass - Limited to 12 attendees for this special UK premier event!
Creative Briefing Masterclass - DATE TBC
“Very relevant and explained exactly what I needed to know” Marketing Services Executive - Global Leader in labelling materials
“An excellent morning. Well organised and focused”
Head of Marketing -
Research Council
“Timing excellent, amusing and informative content, relevant material”
Product Manager -
Lifestyle Company
Companies represented at previous Masterclasses
Alpha Retail
Assurant Solutions
Atos Origin
Avis Rent-A-Car
BBC World
Black & Decker
British Veterinary Association
BSkyB
BT Global Marketing
Budget Rent-a-Car
Butlins
Cable & Wireless
Cahoot
Christian Aid
Energizer Group Ltd
Energy Saving Trust
General Motors
Hasbro UK Ltd
HiFX
ICI Paints
Inghams Travel
James McNaughton Group Ltd
Merrill Corporation
Nortel
Orange Business Services
Pizza Hut
RadioCentre
Ricoh UK Ltd
Royal London Asset Management
SABMiller plc
SeaFrance Ltd
Skandia Financial Services
Symantec (UK) Ltd
Thames Water
Think London
Virgin Holidays
VT Group
Wella UK