A sharp intake of breath.
Power up your creative to get your business noticed.
Date: Friday 15th July 2011
Time: 9.30am - 2.00pm
Venue: OPEN SKY OFFICES, Basingstoke (lunch provided)
With all the marketing noise out there it's difficult to make your brand stand out. That's why you need great, arresting creative to grab attention and change attitudes. Which is no mean feat. Today's consumers are a well-informed, socially networked audience who rapidly weed out and reject overblown claims and concepts. So your creative has to be powerful, intriguing and above all relevant to the people you are talking to. It has to be flexible and adaptable too. Today's campaigns will most likely work from the web down so you need concepts that will perform great online and just as well in the supporting print and sales media.
Join us at this latest version of Open Sky's popular Creative Masterclass and discover how a better understanding of creative processes, targeting and briefing can improve the quality and cut-through of your marketing communications.
In this Creative Masterclass you’ll discover:
- Why you need creative - what it can do for marketers
- Identifying with and capturing a specific audience
- The importance of integration and personalized communications
- The reducing role of broadcast. Working from the web down.
- Why SHIRAZ helps you focus in online creative development
- The idea is the thing – and it must be relevant!
- Better briefing makes better creative - here's how to do it
Who should attend:
Marketing Directors & Managers
Product & Brand Management
Marketing Communications Management
Anyone who regularly briefs or appraises creative work
Presentation includes a FREE lunch at 1.00pm
EXCLUSIVE - Creative Masterclass - Limited to 12 attendees for this special UK premier event!
Power Up Your Creative - 15th July 2011
“Very relevant and explained exactly what I needed to know” Marketing Services Executive - Global Leader in labelling materials
“An excellent morning. Well organised and focused”
Head of Marketing -
Research Council
“Timing excellent, amusing and informative content, relevant material”
Product Manager -
Lifestyle Company
Companies represented at previous Masterclasses
Alpha Retail
Assurant Solutions
Atos Origin
Avis Rent-A-Car
BBC World
Black & Decker
British Veterinary Association
BSkyB
BT Global Marketing
Budget Rent-a-Car
Butlins
Cable & Wireless
Cahoot
Energizer Group Ltd
Energy Saving Trust
General Motors
Hasbro UK Ltd
ICI Paints
Inghams Travel
James McNaughton Group Ltd
Nortel
Orange Business Services
Pizza Hut
RadioCentre
Ricoh UK Ltd
Royal London Asset Management
SABMiller plc
SeaFrance Ltd
Skandia Financial Services
Symantec (UK) Ltd
Thames Water
Think London
Virgin Holidays
VT Group
Wella UK