YOUR OPPORTUNITY TO PROVE
MARKETING IS WORTH IT!
Dates: Friday October 1st 2010
Time: 10.00am-2.00pm
Venue: OPEN SKY OFFICES, Basingstoke (lunch provided)
You're a talented marketing professional but life just gets tougher and tougher doesn't it? Every penny of your marketing expenditure is put under ever greater scrutiny. The CEO is on your back, The Finance Director is demanding greater accountability: You've got to prove that your marketing works and you've got to do it NOW!
Join us at the latest of Open Sky's famous Marketing Masterclasses. Discover how you can improve the marketing accountability of your activities, improve Marketing ROI and enhance your professional reputation - and walk away with useful tools to help you implement your new skills.
Masterclass Agenda
- Why marketing fails to get taken seriously
- What Business wants from marketing
- The BIG idea in MROI
- 5 essentials for profitable marcoms
- Measuring the short-term value of marketing investment
- Measuring the long-term value of marketing investment
- The essential metrics every marketing manager should know
- Creating a measurement culture: the 15 essential steps
Who should attend this key Masterclass?
Marketing Directors
Marketing and Communication Heads
Top Marketing Management seeking a framework for ROI
Marketing Professionals who are accountable for marcoms expenditure
EXCLUSIVE - Essentials of Marketing ROI Masterclass - Limited to 12 attendees for this special UK premier event!
Essential ROI Masterclass - Oct 1st 2010
“Very relevant and explained exactly what I needed to know” Marketing Services Executive - Global Leader in labelling materials
“An excellent morning. Well organised and focused”
Head of Marketing -
Research Council
“Timing excellent, amusing and informative content, relevant material”
Product Manager -
Lifestyle Company
Companies represented at previous Masterclasses
Alpha Retail
Atos Origin
Avis Rent-A-Car
BBC World
Black & Decker
BSkyB
BT Global Marketing
Budget Rent-a-Car
Butlins
Cable & Wireless
Cahoot
Christian Aid
Energy Saving Trust
General Motors
Hasbro UK Ltd
HiFX
Inghams Travel
James McNaughton Group Ltd
Merrill Corporation
Nortel
Orange Business Services
Pizza Hut
Ricoh UK Ltd
Royal London Asset Management
SABMiller plc
SeaFrance Ltd
Skandia Financial Services
Symantec (UK) Ltd
Thames Water
Think London
Thresher Group
Toshiba TEC UK Imaging Systems Ltd
Virgin Holidays
VT Group