Integrating online and offline media for greater marketing effectiveness
Dates: To Be Confirmed - click here to register your interest
Time: 10.00am-2.00pm
Venue: OPEN SKY OFFICES, Basingstoke (lunch provided)
With all of the hype about online media it’s easy to forget that customers still consume a great deal of offline media too. As brands rush headlong into email, SEO, PPC, and social media it is essential that all of the marketing elements work together to deliver coherent and persuasive propositions to customers and prospects. Marketing professionals are being put under ever greater pressure to do more for less and quicker so is ‘online’ the ‘Pandora’s Box’ it’s being made out to be or do offline tools still have a vital role to play? How do we combine the two now to get the best of both worlds?
Join us at this very latest of Open Sky's world famous Marketing Masterclasses now in their tenth year. Discover how you can improve your marketing effectiveness by better integrating online and offline techniques to deliver greater marketing accountability and enhancing your professional reputation.
In this Online Offline Integration Masterclass you’ll discover:
- That the real power of integration is in the customer journey
- How your brand can be enhanced in integrated campaigns
- The difference between acquisition and retention integrated campaigns
- Why a holistic view of your customer is the most valuable thing you can achieve
- The role of effectiveness evaluation in online/offline campaign planning
- That integration is not just about making things look the same!
Who should attend this key Masterclass?
Marketing Directors
Marketing and Communication Heads
Marketing Professionals
EXCLUSIVE - Integrating Online & Offline Masterclass - Limited to 12 attendees for this special UK premier event!
Online Offline Masterclass - register here
“Very relevant and explained exactly what I needed to know” Marketing Services Executive - Global Leader in labelling materials
“An excellent morning. Well organised and focused”
Head of Marketing -
Research Council
“Timing excellent, amusing and informative content, relevant material”
Product Manager -
Lifestyle Company
Companies represented at previous Masterclasses
Alpha Retail
Atos Origin
Avis Rent-A-Car
BBC World
Black & Decker
BSkyB
BT Global Marketing
Budget Rent-a-Car
Butlins
Cable & Wireless
Cahoot
Christian Aid
Energy Saving Trust
General Motors
Hasbro UK Ltd
HiFX
Inghams Travel
James McNaughton Group Ltd
Merrill Corporation
Nortel
Orange Business Services
Pizza Hut
Ricoh UK Ltd
Royal London Asset Management
SABMiller plc
SeaFrance Ltd
Skandia Financial Services
Symantec (UK) Ltd
Thames Water
Think London
Thresher Group
Toshiba TEC UK Imaging Systems Ltd
Virgin Holidays
VT Group