Open Sky News
Launching Biza – ‘the best Tax and Duty Free shopping experience’
If you travel regularly via UK airports you are almost certain to encounter Alpha Retail and World Duty Free – both of which are owned by the same parent company – Autogrill. Each of the group’s stores, which include Alpha Airport Shopping, Biza, Glorious Britain and World Duty Free - offers a carefully tailored range of products, carefully selected to delight every kind of traveller. They are focused on pushing the boundaries of airport shopping to create one of the world's leading travel retailers, bringing excitement and innovation to travel retail.
Biza was conceived to be the ‘Best Tax & Duty Free Shopping Experience at Selected Airports Worldwide’, where customers can enjoy the best, newest, must-have tax and duty free items.
Biza is a hub of energy, excitement and discovery where customers can come to exchange ideas and experience something new. Everyone can shop in Biza, wherever they’re travelling and it’s conveniently located within the departure lounge, en-route to the gates. Travellers can make the most of the store and enjoy duty free shopping if they’re flying outside the EU, and tax free prices wherever they’re travelling.
Open Sky has a long relationship with Alpha Retail, based on many years of promotional and customer-facing support. Our task was to persuade travellers that Biza stores can provide everything they need to make any and every trip more pleasant and relaxed.
Our proposition is that travel is now a lifestyle issue. You can mix business with pleasure. With the right accessories even regular business travel can be enjoyable.
Our launch campaign focuses on aspirational lifestyle issues - it encourages travellers to ‘Be’ (smooth, daring, noticed) as part of the enjoyable airport shopping experience.
